Observations on Ethics, Trust, and Security
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“As FTC cracks down, data ethics is now a strategic business weapon.” 
Tech Crunch
“Trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics. Companies that earn consumer trust will be better suited to weather the inevitable — and yes, they are inevitable — data and policy breaches.”
"A singular focus on security is not enough. While data ethics is a new area for most businesses, it must be a key consideration as organizations evaluate starting or continuing their digital transformation journeys."
MIT Sloan
“Organizations should begin taking steps now to reduce their exposure to digital risk by integrating a wide array of data ethics practices throughout their data supply chains.”
“In an age when personal data is the key to honing a competitive edge, data ethics is at the heart of business success.”
“Organizations with  strong ethical culture regularly outperform their peers. We refer to this as an ethics premium.”
Business Ethics Leadership Alliance
“The data economy is based on one essential pillar — trust. Data ethics will be the new competitive advantage.”
IDC, 2018
“In the past, the scope for digital risk was limited to cybersecurity threats but leading organizations must now also recognize risks from lackluster ethical data practices.”
“The starting point should be establishing onboard training for all new employees, and then initiating a companywide program to help people understand the legal and business consequences of unethical data practices.”
“What is the most important thing in your company — is it trust or is it growth? If anything trumps trust, we are in trouble…You have to choose what is really important to you. We are in a new world… and trust better be number one.”
Marc Benioff, CEO, Salesforce

“Trust is like the air we breathe. When it is present, nobody notices. But when it’s absent, everybody notices.”
Warren Buffet
“Trust fuels brands. Ethics fuels trust.”