The Big BIG Security Talk
What if security awareness was everybody’s business,
all the time, and they truly believed it?
It’s all about the framing
In spite of advances in security technologies, and because of the rise in AI-aided crime, the role of simple human vigilance has never mattered more.
The key is in knowing how to make it matter at all.
The Psychology Of Habits
Most security awareness boils down to one simple but enormously challenging goal – to change habits. That can only happen if driven by strong personal and emotional motivation. We think we’ve found it.
The Emotional Motivation
Most security awareness fails because of what psychologists call the information action fallacy. It doesn’t matter how much information or training you throw at the, it only matters if they care.
Meet the Irishman
He built his first security awareness program more than four decades ago and even though it consisted of just four words, it helped to protect his groundbreaking encryption startup from the most sophisticated and determined attackers.
Financial fraud cost older adults up to $81.5 billion in 2024.
Adults age 60 and older are more likely to report losses of $100,000 or more due to financial fraud.
Between 2020 and 2024 the number of seniors reporting losses to scams increased sevenfold.
Those in their 70s reported losing a median of $20,000 to investment scams, compared to the median of $1,551 stolen from victims in their 20s.
Scams are more than just financial losses and can impact mental and physical health, reduce trust and self confidence, increase isolation and loneliness, and even shorten lives.
Traditional scams targeting retirees and other older persons are increasingly powered by artificial intelligence, raising the risk of those targeted becoming victims to financial losses and identity theft.
