In spite of advances in security technologies, and because of the rise in AI-aided crime, the role of simple human vigilance has never mattered more.
The key is in knowing how to make it matter at all.
The Goal Is Habits
Most security awareness boils down to one simple but enormously challenging goal – to change habits. That can only happen if driven by strong personal and emotional motivation. We think we’ve found it.
The Means Is Motivation
When security awareness fails it’s usually because of what psychologists call the information action fallacy. It doesn’t matter how much information or training you throw at them, it only matters if they care.
Meet the Irishman
He built his first security awareness program more than four decades ago and even though it consisted of just four words, it helped to protect his groundbreaking encryption startup from the most sophisticated and determined attackers.