In spite of advances in security technologies, and because of the rise in AI-aided crime, the role of human vigilance has never mattered more.
The key is in knowing how to make it matter at all.
The Key Is Personal Motivation
Security awareness will always be more challenging than it needs because of what one leading behaviourist calls the information action fallacy. It doesn’t matter how much information or training you throw at them, it only matters if they care. The Big Security Talk will make them care.
Personal Motivation Changes Habits
Most security awareness boils down to one simple but enormously challenging goal – to change habits. That can only happen if driven by strong personal and emotional motivation. We think we’ve found it.
Make Them Mad
It’s less about remembering rules and policies or passing phishing tests, and much more about making them mad at a global criminal ecosystem that touches every part of their lives.